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The Triple Threat of Copywriting
You’ve heard of triple threat in the entertainment world, right? If you haven’t it relates to a performer that excels in all three skills of acting, singing and dancing. So what is the triple...
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How to Write Persuasively
You can write factually. You can write authoritatively. Can you write persuasively? Trying to persuade someone to see your point of view is tough. Some try the awful spam tactics you see that...
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Effective Email Marketing Content in 8 Easy Steps
If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to the “I’m emailing following our...
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Writing Persuasively – The Easy Way
The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing to master,...
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